Wldflwr Marketing Co.
Lauren Weidley
After being laid off from corporate, Lauren decided to bet on herself and launched Wildflower Marketing Company just two months ago. She runs digital ads for e-commerce, clean beauty, and lifestyle brands that prioritize wellness from the inside out. This isn't just about replacing her income—it's about proving you don't have to climb the corporate ladder to build something meaningful.
Read more below.
Lauren Weidley of Wldflwr Marketing Co.
What inspired you to start your business?
After several corporate layoffs, I realized I was pouring all my energy into building other people’s dreams while feeling completely burnt out. I wanted something different — something that aligned with my passion for clean, holistic living and allowed me to create real balance in my life.
That’s why I started Wildflower Marketing Co. I run digital ads for clean beauty and wellness brands — companies that align with my values and help people live more intentionally. Starting my own business was my way of reclaiming my time, creativity, and purpose while investing in something that truly feels like mine.
What were your biggest fears or doubts before taking the leap — and what gave you the courage to go for it?
Leaving behind the stability of a corporate paycheck and structure was terrifying. I had doubts about whether I could find clients, whether I was ready, and if I could really make it work. But after being laid off again, I realized the bigger risk was not betting on myself. I wanted to prove — to myself and others — that it’s possible to build something fulfilling, ethical, and sustainable on your own terms.
What’s been your biggest win and biggest challenge in your first year?
My biggest win has been launching Wildflower Marketing Co. and landing my first client within weeks of starting. I’m proud of taking action even while things are uncertain. The biggest challenge has been mindset — learning to stay confident, patient, and consistent while building something from the ground up.
What does success look like to you, and what type of impact are you hoping to make?
To me, success means creating a business that feels as good as it looks — one that reflects balance, purpose, and integrity. I want to help clean beauty and lifestyle brands reach more people who care about wellness and conscious living, while also creating a life that allows me to thrive beyond the corporate grind.
Why do you believe people should bet on themselves and take the leap to start a business doing what they love?
Because no one else will invest in your dream the way you can. I’ve learned that security doesn’t always come from a paycheck — it comes from believing in yourself and being willing to build something better. Betting on yourself isn’t easy, but it’s the most empowering decision you can make.
If chosen for this grant, how would it help you continue building your business?
This grant would allow me to invest in marketing tools, client systems like Dubsado, and professional assets to help me scale and attract the right clients. It would also give me the financial breathing room to focus fully on growth and building a business that reflects my passion for holistic, sustainable living.
About Wildflower Marketing Co.
Wildflower Marketing Co. helps clean beauty and lifestyle brands grow through ethical, data-driven digital advertising strategies designed to connect with conscious consumers.
Stay connected
Website: https://wldflwrmarketingco.com
Instagram: @wldflwrmarketingco