Turn Clicks Into Clients: SEO Tips Creative Business Owners Can Actually Use
When it comes to marketing your business online, SEO often feels like one of those “shoulds” that gets pushed to the bottom of the list—somewhere between redesigning your About page and finally updating your email list.
But if you're a creative service-based business owner (like a photographer, designer, planner, or coach), getting found online isn’t just a nice-to-have—it’s essential. And the good news? It’s more doable than you think.
In our recent Dubsado webinar with SEO strategist and Certified Specialist Sarah Worboyes, we broke down simple ways creative entrepreneurs can make their websites easier to find—and better at turning visitors into clients.
Here’s a recap of the key takeaways that can help you level up your website’s visibility today.
SEO isn’t just for big businesses—it’s your secret advantage
One of the biggest myths about SEO? That it’s only for big companies with big budgets. Sarah reminded us that small businesses actually have the edge—because we can be specific. You don’t need to rank for broad terms like “business coach.” You need to rank for things like “business coach for creative freelancers” or “Dubsado expert for UK photographers.”
💡 The more specific your niche and services, the easier it is to get found by the right people.
Relying on social media alone is a risk
Instagram might keep you top of mind, but most posts have a shelf life of 24–48 hours (if that). Sarah encouraged us to build a marketing foundation we own, and SEO is that long game. A single well-optimized blog post or service page can continue bringing traffic to your site months—or years—later.
Keyword research doesn’t need to be techy
You don’t need fancy tools or paid platforms to find good keywords. Start by paying attention to how your clients talk—what words they use when they describe their problems or what they’re looking for. Then use simple tools like Google autocomplete, the “People Also Ask” section, and AnswerThePublic to dig deeper.
“If your clients say it, they’re probably Googling it too.”
Focus on intent, not just traffic
High traffic doesn’t mean much if those visitors aren’t ready to take action. Sarah explained four key types of search intent (informational, commercial, transactional, and navigational) and why your content needs to match the mindset of the person searching.
For example:
A blog post helps someone learn
A service page helps someone hire
A Google Business Profile helps someone find and trust you quickly
Google reviews matter more than you think
It’s not just about stars. Google reviews boost local SEO and can be automated right inside your Dubsado offboarding process. Sarah shared her tip of embedding a feedback form and linking to your Google Review page to make it as easy as copy + paste for your clients.
Quick wins you can do this week:
If you’re short on time, here are 5 small changes that can make a big difference:
Add keywords to your homepage, service pages, and images uploaded
Check and fix broken links with a free site audit tool like SEMrush or SiteChecker
Compress large images to speed up your site with tools like TinyPNG
Set up or update your Google Business Profile with accurate info and fresh content
Create a blog post that answers a common client question
🎥 Want to go deeper?
This post only scratches the surface of what Sarah covered in the session. If you want the full step-by-step breakdown—including service page strategy, internal linking tips, and her favorite free tools.
Watch the full webinar replay here:
About Sarah
Sarah Worboyes is a website designer, SEO strategist, and Dubsado Certified Specialist who helps creatives, coaches, and consultants turn their websites into client-converting machines. She specializes in simple, human-first SEO strategies that cut through the jargon and actually work, without relying on social media or constant content creation.
