How to Find Your First 5 Clients (Even Without a Portfolio)
Starting your own business is an exciting leap, but one of the biggest questions on every new solopreneur’s mind is: “How do I actually find clients who will pay me?” You’re not alone if you’re feeling nervous about this part — especially if you don’t have a portfolio or paid work to show yet.
Portfolio-building (without waiting for a client)
Here’s the good news: you don’t have to wait for someone to hire you in order to show what you can do.
If you offer a creative or visual service (like photography, design, or content creation), consider building a mock portfolio with passion projects — a styled shoot, a fictional brand, or a sample strategy for a dream client.
For non-visual services, highlight real outcomes you’ve contributed to — like streamlining a process, organizing a system, or saving your team time or money in a past role.
It’s not required, but it can boost your confidence, build credibility, and start creating the momentum you need to with something polished to share to land your first clients.
With the right strategies and a little persistence, those first five clients are closer than you think.
1. Tap into your existing network
You might be surprised by how many people already know someone who could use your services. Don’t be afraid to:
✅ Share on your personal social media that you’re open for business
✅ Let friends, family, and past colleagues know what you’re offering (we know this can feel awkward, just trust us and do it!)
✅ Join local networking groups and events and make it a point to attend at least 1 per month when getting started
This isn’t just about selling — it’s about building relationships.
2. Show up where your ideal clients are already hanging out
Are you a photographer? Coach? Copywriter?
Find where your dream clients gather online:
✅ Niche Facebook groups
✅ Industry Slack communities
✅ Local co-working spaces or events
✅ Social media platforms like Instagram, TikTok, or LinkedIn
💡 Pro tip: Instead of just dropping your link or pitching, add value. Answer questions, share insights, and build connections.
3. Collaborate with others who serve the same audience
Other freelancers and service providers can be your referral goldmine, especially if they’re booked out or need support for bigger projects.
✅ Reach out to complementary service providers (like brand photographers if you’re a web designer)
✅ Offer to support them as a subcontractor or as a “white label” partner
✅ Build relationships, not just transactions
4. Leverage job boards and freelance platforms
Job boards and freelance sites like Upwork, Fiverr, and FlexJobs can be great for getting started, especially for project-based work or testing your offerings.
✅ Create a polished, professional profile that highlights your skills
✅ Start small and build your reviews and credibility over time
✅ Don’t be afraid to apply. Even if the job seems small, it can lead to referrals and bigger opportunities
5. Create an easy way for clients to say “yes” and provide an exceptional client experience
When you’re brand new, don’t overcomplicate your process. Make it as easy as possible for people to book you:
✅ Have a clear “first offer” that’s small, specific, and easy to deliver
✅ Use tools like Dubsado’s **lead capture forms, contracts, proposals, invoices, and appointment schedulers** that help you look professional and build trust right from the start
Ready to take the leap?
Landing your first 5 clients isn’t about luck.. it’s about showing up, making genuine connections, and taking small, consistent steps.
If you’re feeling stuck or not sure where to start, remember: you’re already closer than you think.
Join our Dubsado Community Facebook group to get support and inspiration
Check out our Ultimate Day 1 Checklist for Creative Entrepreneurs to set up your business for success from the start.
Start your free trial of Dubsado and start streamlining your client process today.
