Keeping track of your website visitors is important for any business. I don’t know about you, but I get a buzz from seeing those numbers go up. That said, until you can get those visitors to sign up, register interest, schedule a call, or purchase from you they don’t really have much value because you can’t qualify them. That’s why there’s so much talk of conversion rate and conversion rate optimization.
In this case, you want to convert more of these website visitors into leads for your business. Sounds simple enough, right?
It can be! In this blog I’ll show you 4 ways you can make sure you’re optimizing your forms to maximize your conversions and collect the most leads possible for your Dubsado projects.
1. Add a Countdown Timer to Create Urgency
We’ve all seen them on eCommerce sites to create a fear of missing out (FOMO) and to drive sales. The psychology behind it tells us that it’s because the emotional reaction provoked by an urgent situation makes us act more impulsively.
Let’s say you have a sign up form for a consult and you’re running a promo where customers get a free consult if they sign up before the end of the month. Generate that all-important FOMO and urgency that drives visitors to sign up by adding a countdown timer to your form. With POWR and Dubsado it’s easy!
First, create your free countdown timer with POWR. Once you’re ready, hit Publish and copy your embed code (I promise it’s super easy, you don’t need to know any code yourself).
Then, in Dubsado go to your form editor. Drag the code block to your form and paste in your POWR embed code.
That’s it, done in 5 minutes, and you could see up to a 300% improvement in conversions.
The great thing about these is that you can customize them so that they reset per visitor, so you can really create that urgency for each potential lead.
2. Embed Testimonials for Social Proof
Customer reviews influence purchase decisions for 97% of people. With so many options available online, customers want to know what others thought of a product or service and their experience with the company. Displaying quotes from happy customers on your sign up form, project proposal or info sheet in Dubsado can help give your potential customers that final nudge to convert.
The process is the same as with Countdown Timer! Start by creating your Testimonial Slider on POWR.
3. Use POWR and Zapier to Connect to Dubsado
Another option if you’re looking to get more conversions on your site is to try adding a popup to catch potential leads as they’re leaving your site, after a certain delay, or as they’re scrolling through your page. With POWR Popup you can create a newsletter sign up popup, spin to win promotion, and much more, with easy-to-use templates. The best part is you can easily connect your popup to Dubsado using Zapier and it will automatically create a new project each time you get a new response through your popup.
4. Add Social Media Icons to Grow Your Following
Don’t miss out on the opportunity to boost brand recognition across your social platforms and increase your following by embedding social media icons in your Dubsado forms, contracts or proposals. Similar to customer testimonials, showing social proof on your social media channels is a great way to convey your brand image, values and story. It not only grows your social followers, but also helps convert warm leads into customers.
Are you ready to take advantage of these simple, free tools to help maximize conversions for your Dubsado forms? Don’t delay and head over to POWR.io to get started today!