Accelerate Your Twitter Engagement With These 10 Types of Tweets
Twitter is a great tool for businesses to interact with their audiences in real time. However, it isn’t the easiest social network to navigate. If you’ve been on Twitter for a while, you’ve probably come across some hurdles of your own.
You might’ve been tweeting frequently and posting good links, but you haven’t been getting the likes/retweets that you want. Your follower count probably doesn’t look too good either.
So, what is a humble business owner like yourself to do? Should you just make up stuff about celebrities? Share TMZ articles? Comment on the philosophical implications of Kim Kardashian’s fashion sense?
It’s common knowledge that more engagement on your tweets leads to a more responsive audience, which in turn leads to more numbers on your profit statement. So, going forward, remember that engagement is your go-to metric above all else.
That being said, let’s take a look at how you can find great things to tweet about that will interest your followers and get the likes and retweets rolling in.
1. Use ‘magic words’ to get your audience excited.
There are some words in the English language that automatically make people want to pay attention. In no particular order, these words are
Using these words in your tweets automatically gives your content a higher chance of succeeding. For example, you could tweet about a ‘free e-book’ or ‘instant download’ that will interest your audience.
2. Find content that is currently popular with BuzzSumo.
BuzzSumo has a fantastic ‘Trending Now’ section that lists the most popular content across a wide variety of niches like sports, technology, entertainment and business. By looking at the posts that are doing well, you can inform your own content strategy.
For example, if you see that a lot of Pinterest articles are suddenly gaining traction, you can create a blog post of your own that talks about Pinterest tips and tricks, and then share it through Twitter.
3. Use great photos and calls to action.
Visual content is always better received than its purely textual counterparts. If you’re going to tweet about a particular topic, spend a few minutes to get a great photograph (or use a beautiful stock photo) that corresponds to your topic. Instead of just sharing a link that says ’10 Ways to Lose Weight Quickly’, use a high-quality image of some fit people with healthy food and put the title of the article on it.
Another thing that you should frequently utilize is clear calls to action. If you want people to click your link, sign up for an offer, download an e-book or anything else, mention it clearly in your tweet.
4. Use open-ended questions and hashtags that invite user interaction.
One of the best ways to generate content is to have your audience do it for you. By asking your audience questions like ‘What is the best XYZ?’, you invite them to interact with your tweets by giving their opinions. Quizzes and photo contests that have hashtags related to your brand are also a good way to increase engagement.
5. Share infographics and data-driven content.
There are way too many opinion-based strategies on the Internet, which is why it’s refreshing to see someone back up what they’re saying with actual statistics or data. Additionally, when you want to present a data-driven post, infographics are a great way to get your message across without sounding too confusing.
6. Feature great tweets from other people in your industry.
If you want to be an authority in your niche, you need to acknowledge the existence of good content that is created by others. By showcasing tweets from other companies in your market, or just good content in general, you’re providing a lot of value to your followers.
7. Showcase your human side.
It’s very easy to imagine a corporation as a nameless, faceless entity that is solely focused on profit. Once in a while, share stories about people in your company and let people see what goes on behind closed doors. Personal stories allow people to relate to your brand and make you appear more trustworthy.
8. Give out quick tips and actionable information.
We understand it might be difficult to get something across when you have only a 140 characters to do it, but show that you can work within the boundaries and still provide good information. Short, to-the-point, 1-2 sentence tips and tricks are great for building engagement.
9. Mix in some inspiration and motivation.
You might be the best dental brand in your area, but not everyone wants to hear about dental hygiene on a Monday morning. Sometimes, all your subscribers need is a little dose of motivation. Share great quotes or philosophies that you have found useful in your own life.
10. Show off your lighter side.
It’s OK to make fun of yourself once in a while. If you’ve got a great meme that talks about your market or your company, go ahead and share it. It goes a long way towards building trust and engagement with your audience. After all, no one likes Mr. Serious-All-The-Time.
Twitter is unique because it is a social network that relies a lot on the day-to-day pulse of your market. To get ahead of the competition, you have to know what works and what doesn’t. You need to play close attention to your strategy at all times. Use the tips above to infuse some life into your tweets and see the engagement rise through the roof!